For FMOs & IMOs

Hand your downline a platform you didn't have to build.

A complete, professional digital presence for every agent you contract — co-branded to them, offered by you. Operated by us. Something to put in your recruiting deck.

Co-branded to your downline — every agent looks like themselves, backed by you, not like a generic vendor.

Negotiated rollout pricing · Co-branding available · No software for you to run

Product preview

60-second tour

See the program your downline would actually use.

Co-branded advisor site, analyzer, content, and identification — across every agent.

60-second product tour

Coming soon

Identification

40% max

Anonymous visitors named

Setup

1hr

Branded site live

Co-branded

100%

Your name, your logo

Guarantee

30days

Money back

Why FMOs partner with ProspectMatch

Compliant across your network

CAN-SPAM and US privacy law compliant on every site we run — the same standard across your whole network.

Your partners own the relationships

Every identified prospect stays with the agency or agent. You enable the platform; they keep what it produces.

Nothing for you to run

We operate, support, and update the platform. You get the rollout and the credit — no software to maintain.

The agent-development reality

Agents pick FMOs on value-add. Tools are how you compete — and how you keep them.

The carrier slate is largely the same across FMOs. The comp grids close in on each other every year. What differentiates one FMO from the next is what the agent gets the day they contract: training, support, leads, and the technology they use to run their book. Modern advisors expect a professional website, a real client-facing tool, fresh content, and something that surfaces prospects from their digital footprint. Most FMOs hand them a recruiting checklist and a content library. We give your whole downline the platform.

What every agent in your downline gets

The advisor platform, co-branded to each agent.

Same engine across the downline. Each agent's logo, colors, and company name on top — so their clients see the agent's brand, not yours, and not ours.

A professional advisor site

Modern, mobile-first, compliance-ready layout. Co-branded to the individual agent. Live within an hour of provisioning, no website-builder for them to learn.

A branded Social-Security analyzer

The same long-engagement tool advisors put in front of pre-retiree prospects. Co-branded to the agent. Embedded on every page of their site.

Financial content under their name

Fresh advisor articles delivered weekly, branded as the agent. A reason for prospects to return and a signal the advisor is still in the market.

Visitor identification + drip

Up to 40% of the agent's anonymous visitors identified by name, email, and postal address. Automated drip campaigns reach those prospects over the days and weeks that follow.

Co-branding done right

The agent's brand to their clients. Your program under your banner internally.

Every public touchpoint — the site, the analyzer, the content, the drip — carries the agent's logo and company name. Their prospects see the advisor, not the FMO and not us. Internally, in your recruiting collateral and onboarding, the program lives under your FMO banner. Double-barreled branding: agent-facing for prospects, FMO-facing for downline acquisition and retention.

Product preview
What it does for the FMO

Four reasons this matters at the FMO level.

Recruiting

Agents pick FMOs on value-add. A platform their whole digital presence runs on — co-branded, operated, with visitor identification — is something to advertise in every recruiting conversation.

Retention

An agent whose site, content, analyzer, and prospect pipeline run on a platform you provide is materially harder to recruit away. Switching costs the agent more than just a contract change.

Production support

Agents with credible sites and an actual tool to put in front of prospects look more professional. More credible advisors generate more conversations. We don't promise outcomes — we ship the infrastructure that supports them.

Zero ops burden

You do not run a software product. We provision agents, we operate the platform, we handle hosting and updates and identification compliance. Your team adds it to onboarding and moves on.

How rollout works

Three steps. No software for your team to learn.

One — we sign a partner agreement that covers your downline, with negotiated volume pricing and co-branding terms. Two — your team hands us a list of agents (CSV or onboarding feed) and we provision each one with a co-branded site, analyzer, content stream, and identification layer. Three — agents go live with a presence they would have paid for individually, and prospects start being identified from day one. The FMO operates none of it.

Product preview
Something to put in your recruiting deck

The four-pillar wedge no other platform delivers.

Most advisor-marketing rivals own one slice. We bundle all four, co-branded, with visitor identification — under each agent's brand.

Co-branded website

Built for the advisor. Mobile-first. Modern. Already designed.

Co-branded industry tool

The Social-Security analyzer prospects spend real time inside.

Industry content

Fresh articles weekly, under the agent's name. Dogfooded on this site.

Visitor identification

Up to 40% of anonymous traffic surfaced as named prospects.

Common partner questions

Common questions

How fast can you roll out across our downline?

New agents are provisioned within a business day of receiving the list. Most FMOs go from signed agreement to first cohort live in under two weeks.

Do agents have control over their branding and content?

Yes. Each agent uploads their logo and colors and can review/approve content drops. The FMO sets the program defaults; agents personalize within them.

What does the FMO actually operate?

Nothing. We host, deploy, monitor, and support. Your team's job is to add the program to onboarding and pass us new-agent details. No infrastructure on your side.

Does this conflict with compliance and supervision requirements?

No. Content is broadly applicable financial planning material — never specific product recommendations. Sites carry standard disclosures. Most FMOs run it under their existing supervisory framework with minor reviews.

What happens if an agent leaves our FMO?

You decide at partner-agreement time. Common patterns: the platform follows the agent (with FMO co-branding removed), or it returns to the FMO. Spelled out in the agreement.

What about the override revenue impact?

We don't promise specific production numbers. Agents who look more credible and have a tool prospects engage with tend to be more productive — that's the structural argument. The recruiting and retention math is where most FMO partners see the clearest return.

Ready to give your downline a platform?

Negotiated rollout pricing. Co-branding available. No software on your side to run.

Book a partner call

30-day money-back guarantee.

Get started
First name
Last name
Work email
Company
Phone (optional)

30-day money-back guarantee. If it isn't right, we refund every dollar.